




The market has changed.
Buyers are smarter.
Attention is shorter.
Trust is lower.
And the "old way" of selling? It's officially broken.
You’re posting more, DMing harder, investing in fancy funnels and new platforms, yet sales feel like pulling teeth.
What worked even 18 months ago doesn’t cut it anymore.
Whether you’re:
An experienced coach or consultant watching your pipeline dry up...
A newer entrepreneur wondering how people actually make consistent sales...
Or someone burned by expensive programs that promised "passive income" and delivered nothing
4 Power Levers for Hypergrowth in 2025 and how to leverage them before the end of the year!
The Upsell Machine: How to 10x the LTV of every low ticket buyer
Monetize Your Current Audience for 10x Sales
Scale Your Audience with Underutilized Power Levers
ANYONE who wants to build more consistency into their monthly sales so they can stop riding the income roller coaster.

New business owners
who are looking to make their first few sales and build intentionally in a challenging market.

Business leaders
who want their sales teams generating more consistent sales, and need to give them a "what's working now" system for closing sales daily.

Experienced business owners
who have seen sales slow down, or feel like they are working SO hard for the same results.

Kelly Roach
is one of the only female founders in the online space to build her company from 0 to 8 figures with NO debt, NO investors and NO outside funding.
Kelly is a former NFL cheerleader and Fortune 500 executive turned entrepreneur, empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.
Today, Kelly is the CEO of 6 companies, and is working to build a portfolio worth over $100 million dollars. She has led record breaking teams through economic downturns, and is passionate about helping business owners step into their next level of self and team leadership. In both her corporate career and throughout her entrepreneurial journey, she has led her companies through multiple reinventions, each time expanding the reach and exponentially increasing the company’s profitability.
Kelly is an 11x international best-selling author, Top 5 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie®Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business.

Danielle Cevallos
Danielle is The President of The Conviction Marketing Agency, Kelly Roach International and The Advance Innovation Society.
She has been the marketing mastermind behind our first company's 8-figure growth, has started our agency from the ground zero and built it to over 7-figures (organically), and has coached hundreds of our clients on how to effectively market, position, and brand their businesses.
Danielle has played almost every role in our portfolio of companies from sales and marketing to service delivery, finance, and even a few operations.
She has led teams virtually for the last 4 years, and understands the unique challenges that face business owners in today's online landscape.
Danielle's years of experience as a teacher have given her the unique ability to break down difficult topics, making them easy to consume and therefor implement.
Danielle teaches marketing masterclasses live inside our Virtual Business School Academy and is a main teacher in our foundations course.
Whether you are just getting started or running a large company, Danielle can relate to all the ups and downs that come at every season of business growth.




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